77th Sturgis Motorcycle Rally August 4-13, 2017

Visit Us in the Headquarters Building

The most fun under the sun!  We’re in the middle of all the action.

We’re located in the Rally Headquarters building at 1019 Main Street at Junction Avenue.  Check in at the registration desk, get up-to-date news and schedule of events.  Also, find your friends at the Friends’ Connection desk.  If you come just before noon, get your panorama photo in front of the building with your friends and hundreds of other motorcycle maniacs.

Test drive our vibration machines and get the stiffness out of your limbs, back and wrists after touring the Black Hills.  Then you’ll be ready to visit Mt. Rushmore the next day.  Come back after your ride and shake off the barbecue and beer.  Tell us which machine to ship home, so it’s waiting for you when you get there.

What makes our building so special during the blazing days of August?  Air conditioning and bathrooms.

Hours: 9:00am – 9:00pm

Sturges Motorcycle Rally main street map